Consumers' awareness towards organic rice in Malaysia
Not many attempts have been made in previous studies to understand consumers' socio-demographic characteristics and their awareness towards organic rice. Knowledge towards organic rice among consumers is fundamental to induce demand and market for organic rice. This study seeks to understand co...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/40797/ http://psasir.upm.edu.my/id/eprint/40797/1/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf |