Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia

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Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia

Although certain insights have been gained from past studies on the factors influencing consumers’ purchasing intention towards organic food, not much effort have been made to understand their purchasing intention towards organic rice. This study aimed to explore the factors influencing consumers’ i...

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Bibliographic Details
Main Authors:	Ibitoye, Olusola Olugbenga, Mohd Nawi, Nolila, Man, Norsida, Kamarulzaman, Nitty Hirawaty
Format:	Article
Language:	English
Published:	IDOSI Publications 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/37632/ http://psasir.upm.edu.my/id/eprint/37632/1/Factors%20influencing%20consumers%27%20purchasing%20behaviour%20towards%20organic%20rice%20in%20Malaysia.pdf

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