Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia
Although certain insights have been gained from past studies on the factors influencing consumers’ purchasing intention towards organic food, not much effort have been made to understand their purchasing intention towards organic rice. This study aimed to explore the factors influencing consumers’ i...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37632/ http://psasir.upm.edu.my/id/eprint/37632/1/Factors%20influencing%20consumers%27%20purchasing%20behaviour%20towards%20organic%20rice%20in%20Malaysia.pdf |