Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia
Although certain insights have been gained from past studies on the factors influencing consumers’ purchasing intention towards organic food, not much effort have been made to understand their purchasing intention towards organic rice. This study aimed to explore the factors influencing consumers’ i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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IDOSI Publications
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37632/ http://psasir.upm.edu.my/id/eprint/37632/1/Factors%20influencing%20consumers%27%20purchasing%20behaviour%20towards%20organic%20rice%20in%20Malaysia.pdf |
| _version_ | 1848848659735642112 |
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| author | Ibitoye, Olusola Olugbenga Mohd Nawi, Nolila Man, Norsida Kamarulzaman, Nitty Hirawaty |
| author_facet | Ibitoye, Olusola Olugbenga Mohd Nawi, Nolila Man, Norsida Kamarulzaman, Nitty Hirawaty |
| author_sort | Ibitoye, Olusola Olugbenga |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Although certain insights have been gained from past studies on the factors influencing consumers’ purchasing intention towards organic food, not much effort have been made to understand their purchasing intention towards organic rice. This study aimed to explore the factors influencing consumers’ intentions towards the purchase of organic rice. A structured questionnaire using 5-point Likert scales were administered to 334 randomly selected consumers. Data collected were analysed using descriptive analysis and exploratory factor analysis. The result showed health, food safety and environmental benefits as the most important factor influencing consumer’s preferences towards organic rice followed by the other three factors namely organizational interventions, market and packaging. This finding would help stakeholders in the organic rice industry to understand the underlying pattern of consumer behavioural intention and decision towards purchasing organic rice in Malaysia. |
| first_indexed | 2025-11-15T09:38:01Z |
| format | Article |
| id | upm-37632 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:38:01Z |
| publishDate | 2014 |
| publisher | IDOSI Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-376322015-12-16T09:01:25Z http://psasir.upm.edu.my/id/eprint/37632/ Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia Ibitoye, Olusola Olugbenga Mohd Nawi, Nolila Man, Norsida Kamarulzaman, Nitty Hirawaty Although certain insights have been gained from past studies on the factors influencing consumers’ purchasing intention towards organic food, not much effort have been made to understand their purchasing intention towards organic rice. This study aimed to explore the factors influencing consumers’ intentions towards the purchase of organic rice. A structured questionnaire using 5-point Likert scales were administered to 334 randomly selected consumers. Data collected were analysed using descriptive analysis and exploratory factor analysis. The result showed health, food safety and environmental benefits as the most important factor influencing consumer’s preferences towards organic rice followed by the other three factors namely organizational interventions, market and packaging. This finding would help stakeholders in the organic rice industry to understand the underlying pattern of consumer behavioural intention and decision towards purchasing organic rice in Malaysia. IDOSI Publications 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/37632/1/Factors%20influencing%20consumers%27%20purchasing%20behaviour%20towards%20organic%20rice%20in%20Malaysia.pdf Ibitoye, Olusola Olugbenga and Mohd Nawi, Nolila and Man, Norsida and Kamarulzaman, Nitty Hirawaty (2014) Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia. World Applied Sciences Journal, 32 (4). pp. 611-617. ISSN 1818-4952; ESSN: 1991-6426 http://www.idosi.org/wasj/wasj32%284%292014.htm |
| spellingShingle | Ibitoye, Olusola Olugbenga Mohd Nawi, Nolila Man, Norsida Kamarulzaman, Nitty Hirawaty Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia |
| title | Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia |
| title_full | Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia |
| title_fullStr | Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia |
| title_full_unstemmed | Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia |
| title_short | Factors influencing consumers' purchasing behaviour towards organic rice in Malaysia |
| title_sort | factors influencing consumers' purchasing behaviour towards organic rice in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/37632/ http://psasir.upm.edu.my/id/eprint/37632/ http://psasir.upm.edu.my/id/eprint/37632/1/Factors%20influencing%20consumers%27%20purchasing%20behaviour%20towards%20organic%20rice%20in%20Malaysia.pdf |