The mediating effect of mood on in-store behaviour among Muslim shoppers

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The mediating effect of mood on in-store behaviour among Muslim shoppers

Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older. Design/methodology/approach – Quantitative me...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Ong, Fon Sim, Othman, Md Nor, Khong, Kok Wei
Format:	Article
Published:	Emerald Group Publishing 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/35749/

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