The role of religiosity, ethnicity, individual values and innovativeness in consumer acceptance of novel products

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The role of religiosity, ethnicity, individual values and innovativeness in consumer acceptance of novel products

Traditional marketing strategies have been inexorably changed by the new context in which businesses operate in 21st century. The shift from production orientation to marketing orientation in twentieth century has continued to consumer orientation epoch in the new millennium. A number of researches...

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Bibliographic Details
Main Author:	Mansori, Shaheen
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Consumers - Research Marketing research Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/32860/ http://psasir.upm.edu.my/id/eprint/32860/1/GSM%202012%2013R.pdf

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