Assessing the service and food quality of fast food franchise outlets operating in Malaysia

Bibliographic Details
Main Authors: Abd Rahman, Azmawani, Sidek, Shafie, Chan, Hua Chien
Other Authors: Hashim, Haslinda
Format: Book Section
Published: McGraw Hill 2013
Online Access:http://psasir.upm.edu.my/id/eprint/31132/