The empirical link between relationship marketing tools and consumer retention in retail marketing

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The empirical link between relationship marketing tools and consumer retention in retail marketing

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, pe...

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Bibliographic Details
Main Authors:	Bojei, Jamil, Julian, Craig C., Che Wel, Che Aniza, Ahmed, Zafar U.
Format:	Article
Language:	English
Published:	Wiley 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30830/ http://psasir.upm.edu.my/id/eprint/30830/1/The%20empirical%20link%20between%20relationship%20marketing%20tools%20and%20consumer%20retention%20in%20retail%20marketing.pdf

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