The empirical link between relationship marketing tools and consumer retention in retail marketing

The empirical link between relationship marketing tools and consumer retention in retail marketing

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, pe...

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Bibliographic Details
Main Authors: Bojei, Jamil, Julian, Craig C., Che Wel, Che Aniza, Ahmed, Zafar U.
Format: Article
Language:English
Published: Wiley 2013
Online Access:http://psasir.upm.edu.my/id/eprint/30830/
http://psasir.upm.edu.my/id/eprint/30830/1/The%20empirical%20link%20between%20relationship%20marketing%20tools%20and%20consumer%20retention%20in%20retail%20marketing.pdf

Internet

http://psasir.upm.edu.my/id/eprint/30830/
http://psasir.upm.edu.my/id/eprint/30830/1/The%20empirical%20link%20between%20relationship%20marketing%20tools%20and%20consumer%20retention%20in%20retail%20marketing.pdf

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