APA (7th ed.) Citation

Bojei, J., Julian, C. C., Che Wel, C. A., & Ahmed, Z. U. (2013). The empirical link between relationship marketing tools and consumer retention in retail marketing. Wiley.

Chicago Style (17th ed.) Citation

Bojei, Jamil, Craig C. Julian, Che Aniza Che Wel, and Zafar U. Ahmed. The Empirical Link Between Relationship Marketing Tools and Consumer Retention in Retail Marketing. Wiley, 2013.

MLA (9th ed.) Citation

Bojei, Jamil, et al. The Empirical Link Between Relationship Marketing Tools and Consumer Retention in Retail Marketing. Wiley, 2013.