The impact of television programme on the mindset and attitudes of youths in the rural areas.
Issues on the role of television as a medium of education and persuasion, apart from entertainment and information gathering have been widely discussed and debated by researchers in the past (see for example, Zajonc 1968, Tan, Fujioka & Tan 2001, Mastro & Tropp 2004). In this case, televis...
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| Format: | Article |
| Language: | English |
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Pacific and Asian Communication Association
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24361/ |