The implementation of innovation by a multinational corporation operating in two different environments: A comparative study.
The aim of the paper is to examine the innovation initiatives and processes followed by two subsidiaries of a German multinational company operating in Europe and Asia and to compare the innovativeness of their operations in these two locations. The study examined the innovation processes followed b...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell
2002
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/24221/ |