Consumer preference for genetically modified (GM) food: the case of less saturated fat palm oil in Malaysia
Identification of consumer preference for genetically modified (GM) food is a complex process, as the consumer’s decision may differ based on information received. The aim of this study is to capture the determinants of consumer preference for GM palm oil that has less saturated fat using discrimina...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journals
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/23929/ http://psasir.upm.edu.my/id/eprint/23929/1/23929.pdf |