Enhancing sustainability through implementation of balanced scorecard: a case study of beach resorts

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Enhancing sustainability through implementation of balanced scorecard: a case study of beach resorts

Sustainable tourism development has become an increasingly important strategic goal for world class destinations. Global tourism industry leaders realize that sustainable tourism development is critical to the conservation of nature and the preservation of indigenous culture. Tourism destinations of...

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Bibliographic Details
Main Authors:	Mustapha, Mazlina, Zulkifli, Fatin Zawani, Awang, Khairil Wahidin
Format:	Article
Language:	English
Published:	Penerbit Universiti Malaysia Terengganu 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/22949/ http://psasir.upm.edu.my/id/eprint/22949/1/Enhancing%20sustainability%20through%20implementation%20of%20balanced%20scorecard%20a%20case%20study%20of%20beach%20resorts.pdf

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