The demographics of consumer decision-making style dimensions in FMCG purchases

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The demographics of consumer decision-making style dimensions in FMCG purchases

The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on...

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Bibliographic Details
Main Authors:	Saleh, Rosli, Tan, Boon See
Format:	Article
Published:	Malaysian Consumer and Family Economics Association 2002
Online Access:	http://psasir.upm.edu.my/id/eprint/22806/

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