The demographics of consumer decision-making style dimensions in FMCG purchases
The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Malaysian Consumer and Family Economics Association
2002
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/22806/ |