Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/18202/ http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf |
| _version_ | 1848843447600939008 |
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| author | Abdullah, Zulhamri Abdul Aziz, Yuhanis |
| author_facet | Abdullah, Zulhamri Abdul Aziz, Yuhanis |
| author_sort | Abdullah, Zulhamri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated). |
| first_indexed | 2025-11-15T08:15:10Z |
| format | Conference or Workshop Item |
| id | upm-18202 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T08:15:10Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-182022014-11-03T06:50:08Z http://psasir.upm.edu.my/id/eprint/18202/ Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective Abdullah, Zulhamri Abdul Aziz, Yuhanis The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated). 2011 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2011) Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective. In: IICIES- The 3rd Indonesia International Conference On Innovation, Entrepreneurship & Small Business, Bandung, Indonesia. . Corporate Social Responsibility Business analysts English |
| spellingShingle | Corporate Social Responsibility Business analysts Abdullah, Zulhamri Abdul Aziz, Yuhanis Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective |
| title | Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective |
| title_full | Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective |
| title_fullStr | Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective |
| title_full_unstemmed | Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective |
| title_short | Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective |
| title_sort | managing corporate reputation,stakeholder relations and corporate social responsibility : a southeast asian perspective |
| topic | Corporate Social Responsibility Business analysts |
| url | http://psasir.upm.edu.my/id/eprint/18202/ http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf |