Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand

The purpose of this research was to examine the relationship between perceptions of fitness facility service quality and future intention to use campus fitness center at Mahasarakham university, Thailand. A total of 250 campus recreation fitness center users (males = 189, females = 61) comprising of...

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Main Authors: Yusof, Aminuddin, Popa, Arporn, Soh, Kim Geok
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2018
Online Access:http://psasir.upm.edu.my/id/eprint/14760/
http://psasir.upm.edu.my/id/eprint/14760/1/14760.pdf
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author Yusof, Aminuddin
Popa, Arporn
Soh, Kim Geok
author_facet Yusof, Aminuddin
Popa, Arporn
Soh, Kim Geok
author_sort Yusof, Aminuddin
building UPM Institutional Repository
collection Online Access
description The purpose of this research was to examine the relationship between perceptions of fitness facility service quality and future intention to use campus fitness center at Mahasarakham university, Thailand. A total of 250 campus recreation fitness center users (males = 189, females = 61) comprising of students and staff from Mahasarakham University was selected to participate as subjects in the study. The questionnaire consisted of items based on the Likert-scale Service Quality Assessment Scale (SQAS) developed by Lam, Zhang and Jensen (2005). Future intention was measured using two items by Zeithaml et al. (1996): word-of-mouth communications and repurchase intentions. The results showed fitness facility service quality (ß = .300, p < .05) and overall facility service quality (ß = .278, p <. 05) contribute significantly towards predicting behavioral intention. This means fitness center users in Mahasarakham University are more likely to renew their membership and recommend the recreation center to other people if they are satisfied with the fitness facility service quality aspects.
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spelling upm-147602019-04-09T03:52:54Z http://psasir.upm.edu.my/id/eprint/14760/ Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand Yusof, Aminuddin Popa, Arporn Soh, Kim Geok The purpose of this research was to examine the relationship between perceptions of fitness facility service quality and future intention to use campus fitness center at Mahasarakham university, Thailand. A total of 250 campus recreation fitness center users (males = 189, females = 61) comprising of students and staff from Mahasarakham University was selected to participate as subjects in the study. The questionnaire consisted of items based on the Likert-scale Service Quality Assessment Scale (SQAS) developed by Lam, Zhang and Jensen (2005). Future intention was measured using two items by Zeithaml et al. (1996): word-of-mouth communications and repurchase intentions. The results showed fitness facility service quality (ß = .300, p < .05) and overall facility service quality (ß = .278, p <. 05) contribute significantly towards predicting behavioral intention. This means fitness center users in Mahasarakham University are more likely to renew their membership and recommend the recreation center to other people if they are satisfied with the fitness facility service quality aspects. Human Resource Management Academic Research Society 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14760/1/14760.pdf Yusof, Aminuddin and Popa, Arporn and Soh, Kim Geok (2018) Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand. International Journal of Academic Research in Business and Social Sciences, 8 (7). pp. 863-871. ISSN 2222-6990 http://hrmars.com/index.php/papers/detail/IJARBSS/4424 10.6007/IJARBSS/v8-i7/4424
spellingShingle Yusof, Aminuddin
Popa, Arporn
Soh, Kim Geok
Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand
title Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand
title_full Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand
title_fullStr Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand
title_full_unstemmed Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand
title_short Relationship between perceptions of fitness facility service quality and future intentions of fitness center users in Thailand
title_sort relationship between perceptions of fitness facility service quality and future intentions of fitness center users in thailand
url http://psasir.upm.edu.my/id/eprint/14760/
http://psasir.upm.edu.my/id/eprint/14760/
http://psasir.upm.edu.my/id/eprint/14760/
http://psasir.upm.edu.my/id/eprint/14760/1/14760.pdf