Essential quality attributes in fresh produce purchase by Malaysian consumers
Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable responses were analysed. Findings show that quality product attributes such...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Federal Agricultural Marketing Authority (FAMA)
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14555/ http://psasir.upm.edu.my/id/eprint/14555/1/Essential%20quality%20attributes%20in%20fresh%20produce%20purchase%20by%20Malaysian%20consumers.pdf |
| _version_ | 1848842426366558208 |
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| author | Hussin, Siti Rahayu Wong, Foong Yee Bojei, Jamil |
| author_facet | Hussin, Siti Rahayu Wong, Foong Yee Bojei, Jamil |
| author_sort | Hussin, Siti Rahayu |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable responses were analysed. Findings show that quality product attributes such as absence of defect, absence of blemishes, ripeness, freshness, absence of pesticides, absence of preservatives, nutritional value and cleanliness are consistently rated as important for both fruits and vegetables. |
| first_indexed | 2025-11-15T07:58:57Z |
| format | Article |
| id | upm-14555 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T07:58:57Z |
| publishDate | 2010 |
| publisher | Federal Agricultural Marketing Authority (FAMA) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-145552019-04-08T08:52:52Z http://psasir.upm.edu.my/id/eprint/14555/ Essential quality attributes in fresh produce purchase by Malaysian consumers Hussin, Siti Rahayu Wong, Foong Yee Bojei, Jamil Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable responses were analysed. Findings show that quality product attributes such as absence of defect, absence of blemishes, ripeness, freshness, absence of pesticides, absence of preservatives, nutritional value and cleanliness are consistently rated as important for both fruits and vegetables. Federal Agricultural Marketing Authority (FAMA) 2010 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14555/1/Essential%20quality%20attributes%20in%20fresh%20produce%20purchase%20by%20Malaysian%20consumers.pdf Hussin, Siti Rahayu and Wong, Foong Yee and Bojei, Jamil (2010) Essential quality attributes in fresh produce purchase by Malaysian consumers. Journal of Agribusiness Marketing, 3. pp. 1-19. ISSN 1985-3890 http://www.fama.gov.my/web/pub/volume-3 |
| spellingShingle | Hussin, Siti Rahayu Wong, Foong Yee Bojei, Jamil Essential quality attributes in fresh produce purchase by Malaysian consumers |
| title | Essential quality attributes in fresh produce purchase by Malaysian consumers |
| title_full | Essential quality attributes in fresh produce purchase by Malaysian consumers |
| title_fullStr | Essential quality attributes in fresh produce purchase by Malaysian consumers |
| title_full_unstemmed | Essential quality attributes in fresh produce purchase by Malaysian consumers |
| title_short | Essential quality attributes in fresh produce purchase by Malaysian consumers |
| title_sort | essential quality attributes in fresh produce purchase by malaysian consumers |
| url | http://psasir.upm.edu.my/id/eprint/14555/ http://psasir.upm.edu.my/id/eprint/14555/ http://psasir.upm.edu.my/id/eprint/14555/1/Essential%20quality%20attributes%20in%20fresh%20produce%20purchase%20by%20Malaysian%20consumers.pdf |