Enhancing fast-food experiences: customer roles in using self-service technology

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Enhancing fast-food experiences: customer roles in using self-service technology

Self-service technologies (SST) have transformed the fast-food industry by enhancing operational efficiency and customer experiences. However, the varying degrees of customer readiness and ability to engage with SST pose challenges, leading to potential frustration and impact on overall satisfaction...

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Bibliographic Details
Main Authors:	Samengon, Harnidah, Che Ishak, Farah Adibah, Ab Karim, Muhammad Shahrim, Ghazali, Hazrina, Arshad, Mohd Mursyid
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/121160/ http://psasir.upm.edu.my/id/eprint/121160/1/121160.pdf

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