Enhancing fast-food experiences: customer roles in using self-service technology
Self-service technologies (SST) have transformed the fast-food industry by enhancing operational efficiency and customer experiences. However, the varying degrees of customer readiness and ability to engage with SST pose challenges, leading to potential frustration and impact on overall satisfaction...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/121160/ http://psasir.upm.edu.my/id/eprint/121160/1/121160.pdf |