Do employees and customers understand their new roles for collaborative value co-creation in technology-driven service settings?
The use of innovative technologies in restaurant premises has transformed the roles of service employees and customers. The present research aimed to estimate the level of awareness of the transformed roles of the two key parties, and examine how the role stress caused by changed roles affects psych...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/121156/ http://psasir.upm.edu.my/id/eprint/121156/1/121156.pdf |