Integrating design expert insights for achieving market success in new product development

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Integrating design expert insights for achieving market success in new product development

In the competitive landscape of product development, innovation plays a crucial role in creating value and addressing evolving market demands. This study explores the integration of user experience (UX) and knowledge into the product development process, emphasizing their impact on product marketabi...

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Bibliographic Details
Main Authors:	Mohd Rashid, Mohamad Saiful Sazwan, Alli, Hassan, Abdul Rahman, Ahmad Rizal, Kamarudin, Khairul Manami
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/121060/ http://psasir.upm.edu.my/id/eprint/121060/1/121060.pdf

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