Integrating design expert insights for achieving market success in new product development
In the competitive landscape of product development, innovation plays a crucial role in creating value and addressing evolving market demands. This study explores the integration of user experience (UX) and knowledge into the product development process, emphasizing their impact on product marketabi...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/121060/ http://psasir.upm.edu.my/id/eprint/121060/1/121060.pdf |