Integrating design expert insights for achieving market success in new product development
In the competitive landscape of product development, innovation plays a crucial role in creating value and addressing evolving market demands. This study explores the integration of user experience (UX) and knowledge into the product development process, emphasizing their impact on product marketabi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/121060/ http://psasir.upm.edu.my/id/eprint/121060/1/121060.pdf |
| _version_ | 1848868285728161792 |
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| author | Mohd Rashid, Mohamad Saiful Sazwan Alli, Hassan Abdul Rahman, Ahmad Rizal Kamarudin, Khairul Manami |
| author_facet | Mohd Rashid, Mohamad Saiful Sazwan Alli, Hassan Abdul Rahman, Ahmad Rizal Kamarudin, Khairul Manami |
| author_sort | Mohd Rashid, Mohamad Saiful Sazwan |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In the competitive landscape of product development, innovation plays a crucial role in creating value and addressing evolving market demands. This study explores the integration of user experience (UX) and knowledge into the product development process, emphasizing their impact on product marketability and success. Drawing on insights from design experts with substantial experience in New Product Development (NPD), the study highlights how understanding user needs, preferences, and experiences informs the creation of market-driven products. By incorporating cognitive, ergonomic factors, and product quality characteristics, designers can enhance product aesthetics and functionality to create a quality product, ultimately increasing purchasing decision. The findings suggest that the collaboration of design experts in the early stages of product development significantly influences product characteristics and improves decision-making. This research demonstrates that leveraging expert knowledge and UX not only drives innovation but also increases the likelihood of creating products that resonate with users and achieve marketability and success. |
| first_indexed | 2025-11-15T14:49:58Z |
| format | Article |
| id | upm-121060 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:49:58Z |
| publishDate | 2025 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1210602025-10-24T01:35:19Z http://psasir.upm.edu.my/id/eprint/121060/ Integrating design expert insights for achieving market success in new product development Mohd Rashid, Mohamad Saiful Sazwan Alli, Hassan Abdul Rahman, Ahmad Rizal Kamarudin, Khairul Manami In the competitive landscape of product development, innovation plays a crucial role in creating value and addressing evolving market demands. This study explores the integration of user experience (UX) and knowledge into the product development process, emphasizing their impact on product marketability and success. Drawing on insights from design experts with substantial experience in New Product Development (NPD), the study highlights how understanding user needs, preferences, and experiences informs the creation of market-driven products. By incorporating cognitive, ergonomic factors, and product quality characteristics, designers can enhance product aesthetics and functionality to create a quality product, ultimately increasing purchasing decision. The findings suggest that the collaboration of design experts in the early stages of product development significantly influences product characteristics and improves decision-making. This research demonstrates that leveraging expert knowledge and UX not only drives innovation but also increases the likelihood of creating products that resonate with users and achieve marketability and success. Universiti Putra Malaysia Press 2025 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/121060/1/121060.pdf Mohd Rashid, Mohamad Saiful Sazwan and Alli, Hassan and Abdul Rahman, Ahmad Rizal and Kamarudin, Khairul Manami (2025) Integrating design expert insights for achieving market success in new product development. Alam Cipta, 18 (1). pp. 42-61. ISSN 1823-7231; eISSN: 2289-3687 https://frsb.upm.edu.my/upload/dokumen/20250425161931Chapter_3_April_2025.pdf 10.47836/AC.18.1.ARTICLE4 |
| spellingShingle | Mohd Rashid, Mohamad Saiful Sazwan Alli, Hassan Abdul Rahman, Ahmad Rizal Kamarudin, Khairul Manami Integrating design expert insights for achieving market success in new product development |
| title | Integrating design expert insights for achieving market success in new product development |
| title_full | Integrating design expert insights for achieving market success in new product development |
| title_fullStr | Integrating design expert insights for achieving market success in new product development |
| title_full_unstemmed | Integrating design expert insights for achieving market success in new product development |
| title_short | Integrating design expert insights for achieving market success in new product development |
| title_sort | integrating design expert insights for achieving market success in new product development |
| url | http://psasir.upm.edu.my/id/eprint/121060/ http://psasir.upm.edu.my/id/eprint/121060/ http://psasir.upm.edu.my/id/eprint/121060/ http://psasir.upm.edu.my/id/eprint/121060/1/121060.pdf |