AI adoption in accounting education: a UTAUT-based analysis of mediating and moderating mechanisms

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AI adoption in accounting education: a UTAUT-based analysis of mediating and moderating mechanisms

This study investigates the adoption and usage of artificial intelligence (AI) technologies among Chinese undergraduate accounting students, focusing on the roles of Social Influence (SI), Behavioral Intention (BI), and Actual Usage (AU), while examining the mediating effect of BI and the moderating...

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Bibliographic Details
Main Authors:	Han, Mengrong, Mustafa, Hasri, Kharuddin, Saira
Format:	Article
Language:	English
Published:	Duzce University, Faculty of Education 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/121055/ http://psasir.upm.edu.my/id/eprint/121055/1/121055.pdf

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