Developing a new concept of Chinese packaging design inspired by MUJI’s characters

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Developing a new concept of Chinese packaging design inspired by MUJI’s characters

In the modern competitive market, packaging is the first impression that can attract the consumers. Effective packaging design must clearly convey the product's value and unique selling points while differentiating from other similar brand products. Increasingly, the trend of integrating cul...

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Bibliographic Details
Main Author:	Wang, Hang
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Packaging - Design Branding (Marketing) Design - China
Online Access:	http://psasir.upm.edu.my/id/eprint/120591/ http://psasir.upm.edu.my/id/eprint/120591/1/120591.pdf

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