Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator

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Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator

Short videos on social media platforms have boomed with the rapid growth of the video consumption industry and have become an important marketing tool for businesses. With the rise of platforms such as TikTok or Douyin, short videos have profoundly impacted consumer behavior, making it crucial to un...

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Bibliographic Details
Main Authors:	Luo, Chengdan, Mohd Hasan, Nurul Ain, Zamri bin Ahmad, Abdul Mua’ti, Lei, Guosheng
Format:	Article
Language:	English
Published:	Nature Research 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/120382/ http://psasir.upm.edu.my/id/eprint/120382/1/120382.pdf

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