Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
Short videos on social media platforms have boomed with the rapid growth of the video consumption industry and have become an important marketing tool for businesses. With the rise of platforms such as TikTok or Douyin, short videos have profoundly impacted consumer behavior, making it crucial to un...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Research
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120382/ http://psasir.upm.edu.my/id/eprint/120382/1/120382.pdf |