Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN
This study aims to investigate the interrelationships among digital literacy, AI adoption, institutional image, social innovation, and sustainability accounting education in Chinese higher education institutions. Study’s framework was developed by integrating Technology Acceptance Model (TAM), Diffu...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Springer Nature
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120147/ http://psasir.upm.edu.my/id/eprint/120147/1/120147.pdf |
| _version_ | 1848868123187347456 |
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| author | Al-Hazaima, Huthaifa Alduneibat, Khalid Ali Alhasnawi, Mushtaq Yousif Alshdaifat, Sajead Mowafaq Guojing, Hu Al-Shbiel, Seif Obeid |
| author_facet | Al-Hazaima, Huthaifa Alduneibat, Khalid Ali Alhasnawi, Mushtaq Yousif Alshdaifat, Sajead Mowafaq Guojing, Hu Al-Shbiel, Seif Obeid |
| author_sort | Al-Hazaima, Huthaifa |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study aims to investigate the interrelationships among digital literacy, AI adoption, institutional image, social innovation, and sustainability accounting education in Chinese higher education institutions. Study’s framework was developed by integrating Technology Acceptance Model (TAM), Diffusion of Innovations (DOI) theory, and the Institutional Theory to guide analysing research factors. Two-stage analytical approach was employed - Partial Least Squares Structural Equation Modelling (PLS-SEM) followed by Artificial Neural Network (ANN) approach. Research data were collected through distributing 500 questionnaires, of which 375 valid responses, comprising 75% response. Findings revealed that digital literacy promotes critical connection with sustainability challenges, AI adoption improves personalized learning opportunities and access to real-time environmental data. Universities with a sustainability-oriented image are more likely to entrench sustainability principles into their curricula. Social innovation, promoting collaboration and participatory learning, is perceived as a key player in facilitating sustainability education. Moreover, sustainability leadership is a significant competency that aids in facilitating the responsible integration of technology with sustainability principles. This study provides both theoretical and practical insights for Higher Education Institutions seeking to enhance sustainability education, in addition it contributes to further technological and institutional environment knowledge to shape sustainability education. |
| first_indexed | 2025-11-15T14:47:23Z |
| format | Article |
| id | upm-120147 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:47:23Z |
| publishDate | 2025 |
| publisher | Springer Nature |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1201472025-09-24T01:58:38Z http://psasir.upm.edu.my/id/eprint/120147/ Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN Al-Hazaima, Huthaifa Alduneibat, Khalid Ali Alhasnawi, Mushtaq Yousif Alshdaifat, Sajead Mowafaq Guojing, Hu Al-Shbiel, Seif Obeid This study aims to investigate the interrelationships among digital literacy, AI adoption, institutional image, social innovation, and sustainability accounting education in Chinese higher education institutions. Study’s framework was developed by integrating Technology Acceptance Model (TAM), Diffusion of Innovations (DOI) theory, and the Institutional Theory to guide analysing research factors. Two-stage analytical approach was employed - Partial Least Squares Structural Equation Modelling (PLS-SEM) followed by Artificial Neural Network (ANN) approach. Research data were collected through distributing 500 questionnaires, of which 375 valid responses, comprising 75% response. Findings revealed that digital literacy promotes critical connection with sustainability challenges, AI adoption improves personalized learning opportunities and access to real-time environmental data. Universities with a sustainability-oriented image are more likely to entrench sustainability principles into their curricula. Social innovation, promoting collaboration and participatory learning, is perceived as a key player in facilitating sustainability education. Moreover, sustainability leadership is a significant competency that aids in facilitating the responsible integration of technology with sustainability principles. This study provides both theoretical and practical insights for Higher Education Institutions seeking to enhance sustainability education, in addition it contributes to further technological and institutional environment knowledge to shape sustainability education. Springer Nature 2025 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/120147/1/120147.pdf Al-Hazaima, Huthaifa and Alduneibat, Khalid Ali and Alhasnawi, Mushtaq Yousif and Alshdaifat, Sajead Mowafaq and Guojing, Hu and Al-Shbiel, Seif Obeid (2025) Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN. Discover Sustainability, 6 (1). art. no. 600. pp. 1-25. ISSN 2662-9984 https://link.springer.com/article/10.1007/s43621-025-01457-6?error=cookies_not_supported&code=1a190f95-eaeb-4f5d-a58a-68390abf416b 10.1007/s43621-025-01457-6 |
| spellingShingle | Al-Hazaima, Huthaifa Alduneibat, Khalid Ali Alhasnawi, Mushtaq Yousif Alshdaifat, Sajead Mowafaq Guojing, Hu Al-Shbiel, Seif Obeid Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN |
| title | Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN |
| title_full | Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN |
| title_fullStr | Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN |
| title_full_unstemmed | Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN |
| title_short | Exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach PLS-SEM–ANN |
| title_sort | exploring sustainability accounting education in the digital era with sustainability leadership as a moderating factor using a two-stage approach pls-sem–ann |
| url | http://psasir.upm.edu.my/id/eprint/120147/ http://psasir.upm.edu.my/id/eprint/120147/ http://psasir.upm.edu.my/id/eprint/120147/ http://psasir.upm.edu.my/id/eprint/120147/1/120147.pdf |