The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities

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The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities

This study explores the relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities, Malaysia. Utilizing a survey methodology, data were collected from 408 students to identify their eshopper typology—Convenience Shoppers,...

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Bibliographic Details
Main Authors:	Iskandar, Aina Farhana, Ma’rof, Aini Azeqa, Rosnon, Mohd Roslan
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/120056/ http://psasir.upm.edu.my/id/eprint/120056/1/120056.pdf

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