Factors that enhance consumer self-protection against online shopping scams

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Factors that enhance consumer self-protection against online shopping scams

This study uncovers the factors that empower consumers to protect themselves against online shopping scams. The survey aimed to establish a significant relationship between selfefficacy, social influence, and awareness towards consumer self-protection. A quantitative method was adopted, and a self-a...

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Bibliographic Details
Main Authors:	Balakrishnan, Theppan, Abu Bakar, Elistina
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/119261/ http://psasir.upm.edu.my/id/eprint/119261/1/119261.pdf

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