Factors that enhance consumer self-protection against online shopping scams
This study uncovers the factors that empower consumers to protect themselves against online shopping scams. The survey aimed to establish a significant relationship between selfefficacy, social influence, and awareness towards consumer self-protection. A quantitative method was adopted, and a self-a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119261/ http://psasir.upm.edu.my/id/eprint/119261/1/119261.pdf |