Factors that enhance consumer self-protection against online shopping scams
This study uncovers the factors that empower consumers to protect themselves against online shopping scams. The survey aimed to establish a significant relationship between selfefficacy, social influence, and awareness towards consumer self-protection. A quantitative method was adopted, and a self-a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119261/ http://psasir.upm.edu.my/id/eprint/119261/1/119261.pdf |
| _version_ | 1848867919214149632 |
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| author | Balakrishnan, Theppan Abu Bakar, Elistina |
| author_facet | Balakrishnan, Theppan Abu Bakar, Elistina |
| author_sort | Balakrishnan, Theppan |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study uncovers the factors that empower consumers to protect themselves against online shopping scams. The survey aimed to establish a significant relationship between selfefficacy, social influence, and awareness towards consumer self-protection. A quantitative method was adopted, and a self-administered questionnaire was used for data collection. The data was analysed using the Software Package for Social Science (SPSS). The analysis revealed that self-efficacy and awareness play significant roles in combating online shopping scams. At the same time, social influence was ineffective in enhancing consumer protection against online shopping scams. Both factors can explain 14.7% of the consumer's self-protection against online shopping scams, highlighting the empowering nature of awareness as the main predictor of self-protection. The results indicate that consumers can confidently shield themselves if they possess awareness and self-efficacy and are not controlled by social pressure like their peers. This study, therefore, serves as an empowering framework to boost consumer protection in Malaysia. The findings of this research provide consumers with a sense of control and confidence and can also help consumer associations and the government to increase consumer awareness programs in Malaysia. |
| first_indexed | 2025-11-15T14:44:08Z |
| format | Article |
| id | upm-119261 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:44:08Z |
| publishDate | 2024 |
| publisher | Human Resources Management Academic Research Society (HRMARS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1192612025-08-12T23:58:53Z http://psasir.upm.edu.my/id/eprint/119261/ Factors that enhance consumer self-protection against online shopping scams Balakrishnan, Theppan Abu Bakar, Elistina This study uncovers the factors that empower consumers to protect themselves against online shopping scams. The survey aimed to establish a significant relationship between selfefficacy, social influence, and awareness towards consumer self-protection. A quantitative method was adopted, and a self-administered questionnaire was used for data collection. The data was analysed using the Software Package for Social Science (SPSS). The analysis revealed that self-efficacy and awareness play significant roles in combating online shopping scams. At the same time, social influence was ineffective in enhancing consumer protection against online shopping scams. Both factors can explain 14.7% of the consumer's self-protection against online shopping scams, highlighting the empowering nature of awareness as the main predictor of self-protection. The results indicate that consumers can confidently shield themselves if they possess awareness and self-efficacy and are not controlled by social pressure like their peers. This study, therefore, serves as an empowering framework to boost consumer protection in Malaysia. The findings of this research provide consumers with a sense of control and confidence and can also help consumer associations and the government to increase consumer awareness programs in Malaysia. Human Resources Management Academic Research Society (HRMARS) 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/119261/1/119261.pdf Balakrishnan, Theppan and Abu Bakar, Elistina (2024) Factors that enhance consumer self-protection against online shopping scams. International Journal of Academic Research in Business and Social Sciences, 14 (10). pp. 2088-2097. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23323/Factors-that-Enhance-Consumer-Self-Protection-Against-Online-Shopping-Scams 10.6007/ijarbss/v14-i10/23323 |
| spellingShingle | Balakrishnan, Theppan Abu Bakar, Elistina Factors that enhance consumer self-protection against online shopping scams |
| title | Factors that enhance consumer self-protection against online shopping scams |
| title_full | Factors that enhance consumer self-protection against online shopping scams |
| title_fullStr | Factors that enhance consumer self-protection against online shopping scams |
| title_full_unstemmed | Factors that enhance consumer self-protection against online shopping scams |
| title_short | Factors that enhance consumer self-protection against online shopping scams |
| title_sort | factors that enhance consumer self-protection against online shopping scams |
| url | http://psasir.upm.edu.my/id/eprint/119261/ http://psasir.upm.edu.my/id/eprint/119261/ http://psasir.upm.edu.my/id/eprint/119261/ http://psasir.upm.edu.my/id/eprint/119261/1/119261.pdf |