The influence of perception towards social media factors on UPM students’ purchase behaviour

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The influence of perception towards social media factors on UPM students’ purchase behaviour

The main purpose of this research was to examine the relationship between the perception towards social media factors (advertising, reviews, and influencer recommendations) and to determine the most dominant factor influencing consumer purchase behaviour. Using a simple random sampling method, 312 s...

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Bibliographic Details
Main Authors:	Liew, Soo Wei, Osman, Syuhaily
Format:	Article
Language:	English
Published:	HRMARS 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/119241/ http://psasir.upm.edu.my/id/eprint/119241/1/119241.pdf

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