The influence of perception towards social media factors on UPM students’ purchase behaviour
The main purpose of this research was to examine the relationship between the perception towards social media factors (advertising, reviews, and influencer recommendations) and to determine the most dominant factor influencing consumer purchase behaviour. Using a simple random sampling method, 312 s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119241/ http://psasir.upm.edu.my/id/eprint/119241/1/119241.pdf |