The intention to participate in the boycott movement among university students

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The intention to participate in the boycott movement among university students

People engage in the boycott movement to show their deep disapproval of a company's or government's behaviour and regulations. Despite the rise in consumer boycotts, little attention has been given on the psychological and motivational factors that drive consumer boycott behaviour among un...

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Bibliographic Details
Main Authors:	Lim, Fang Chiang, Muhammad Arif, Afida Mastura
Format:	Article
Language:	English
Published:	HRMARS 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/119240/ http://psasir.upm.edu.my/id/eprint/119240/1/119240.pdf

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