The intention to participate in the boycott movement among university students
People engage in the boycott movement to show their deep disapproval of a company's or government's behaviour and regulations. Despite the rise in consumer boycotts, little attention has been given on the psychological and motivational factors that drive consumer boycott behaviour among un...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119240/ http://psasir.upm.edu.my/id/eprint/119240/1/119240.pdf |