The intention to participate in the boycott movement among university students
People engage in the boycott movement to show their deep disapproval of a company's or government's behaviour and regulations. Despite the rise in consumer boycotts, little attention has been given on the psychological and motivational factors that drive consumer boycott behaviour among un...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119240/ http://psasir.upm.edu.my/id/eprint/119240/1/119240.pdf |
| _version_ | 1848867912930033664 |
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| author | Lim, Fang Chiang Muhammad Arif, Afida Mastura |
| author_facet | Lim, Fang Chiang Muhammad Arif, Afida Mastura |
| author_sort | Lim, Fang Chiang |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | People engage in the boycott movement to show their deep disapproval of a company's or government's behaviour and regulations. Despite the rise in consumer boycotts, little attention has been given on the psychological and motivational factors that drive consumer boycott behaviour among university students in a multicultural and multi-ethnic religious society. In response to this gap, and with the support of an extended version of the Theory of Planned Behaviour, this study investigates how attitude, subjective norms, perceived behavioral control, animosity and religious belief are related to the boycott intentions among the students in one university in Malaysia. This study utilized simple random sampling to select 265 respondents. The collected data was analyzed using descriptive statistics, Pearson's coefficient correlation, and multiple linear regression. Multiple regression analysis revealed that all of these variables are related to the boycott intentions among university students, with attitude being identified as the most significant factor influencing the boycott intention. The findings of the study provide a better understanding of why university students want to participate in a boycott against specific businesses. In addition, the study has suggested several positive implications for various groups, including businesses, consumers, as well as governmental and non-governmental organisations. |
| first_indexed | 2025-11-15T14:44:02Z |
| format | Article |
| id | upm-119240 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:44:02Z |
| publishDate | 2024 |
| publisher | HRMARS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1192402025-08-12T02:04:50Z http://psasir.upm.edu.my/id/eprint/119240/ The intention to participate in the boycott movement among university students Lim, Fang Chiang Muhammad Arif, Afida Mastura People engage in the boycott movement to show their deep disapproval of a company's or government's behaviour and regulations. Despite the rise in consumer boycotts, little attention has been given on the psychological and motivational factors that drive consumer boycott behaviour among university students in a multicultural and multi-ethnic religious society. In response to this gap, and with the support of an extended version of the Theory of Planned Behaviour, this study investigates how attitude, subjective norms, perceived behavioral control, animosity and religious belief are related to the boycott intentions among the students in one university in Malaysia. This study utilized simple random sampling to select 265 respondents. The collected data was analyzed using descriptive statistics, Pearson's coefficient correlation, and multiple linear regression. Multiple regression analysis revealed that all of these variables are related to the boycott intentions among university students, with attitude being identified as the most significant factor influencing the boycott intention. The findings of the study provide a better understanding of why university students want to participate in a boycott against specific businesses. In addition, the study has suggested several positive implications for various groups, including businesses, consumers, as well as governmental and non-governmental organisations. HRMARS 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/119240/1/119240.pdf Lim, Fang Chiang and Muhammad Arif, Afida Mastura (2024) The intention to participate in the boycott movement among university students. International Journal of Academic Research in Business and Social Sciences, 14 (10). pp. 1932-1944. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23307/The-Intention-to-Participate-in-the-Boycott-Movement-among-University-Students 10.6007/ijarbss/v14-i10/23307 |
| spellingShingle | Lim, Fang Chiang Muhammad Arif, Afida Mastura The intention to participate in the boycott movement among university students |
| title | The intention to participate in the boycott movement among university students |
| title_full | The intention to participate in the boycott movement among university students |
| title_fullStr | The intention to participate in the boycott movement among university students |
| title_full_unstemmed | The intention to participate in the boycott movement among university students |
| title_short | The intention to participate in the boycott movement among university students |
| title_sort | intention to participate in the boycott movement among university students |
| url | http://psasir.upm.edu.my/id/eprint/119240/ http://psasir.upm.edu.my/id/eprint/119240/ http://psasir.upm.edu.my/id/eprint/119240/ http://psasir.upm.edu.my/id/eprint/119240/1/119240.pdf |