Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era

In the post-pandemic era, luxury hotels face recovery challenges owing to economic recession, heightened safety awareness among consumers, and uncertainty. To address this, we proposed a modified value-attitude-behaviour model based on consumption value and human values theory. Our study sample incl...

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Main Authors: Ng, Siew Imm, Yao, Yue, Kamal Basha, Norazlyn
Format: Article
Language:English
Published: University Malaysia Sarawak 2024
Online Access:http://psasir.upm.edu.my/id/eprint/119209/
http://psasir.upm.edu.my/id/eprint/119209/1/119209.pdf
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author Ng, Siew Imm
Yao, Yue
Kamal Basha, Norazlyn
author_facet Ng, Siew Imm
Yao, Yue
Kamal Basha, Norazlyn
author_sort Ng, Siew Imm
building UPM Institutional Repository
collection Online Access
description In the post-pandemic era, luxury hotels face recovery challenges owing to economic recession, heightened safety awareness among consumers, and uncertainty. To address this, we proposed a modified value-attitude-behaviour model based on consumption value and human values theory. Our study sample included 421 Chinese consumers. The findings show that functional, social, epistemic, and security values significantly influence attitudes towards luxury hotels, which, in turn, affect revisit intentions. Attitudes mediate these relationships, with a positive impact on revisit intentions. Emotional value’s influence on attitudes and revisit intentions has decreased post the pandemic, providing practical insights for luxury hotel management. This research provides empirical evidence supporting both theoretical and managerial insights, offering perceptions into the formation of customer attitudes and revisit intentions towards luxury hotels in the post-pandemic era.
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spelling upm-1192092025-08-11T00:38:35Z http://psasir.upm.edu.my/id/eprint/119209/ Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era Ng, Siew Imm Yao, Yue Kamal Basha, Norazlyn In the post-pandemic era, luxury hotels face recovery challenges owing to economic recession, heightened safety awareness among consumers, and uncertainty. To address this, we proposed a modified value-attitude-behaviour model based on consumption value and human values theory. Our study sample included 421 Chinese consumers. The findings show that functional, social, epistemic, and security values significantly influence attitudes towards luxury hotels, which, in turn, affect revisit intentions. Attitudes mediate these relationships, with a positive impact on revisit intentions. Emotional value’s influence on attitudes and revisit intentions has decreased post the pandemic, providing practical insights for luxury hotel management. This research provides empirical evidence supporting both theoretical and managerial insights, offering perceptions into the formation of customer attitudes and revisit intentions towards luxury hotels in the post-pandemic era. University Malaysia Sarawak 2024 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/119209/1/119209.pdf Ng, Siew Imm and Yao, Yue and Kamal Basha, Norazlyn (2024) Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era. Journal of Marketing Advances and Practices, 6 (1). pp. 15-39. ISSN 2682-8170 https://ajbir.org/assets/document/JAMP/volume6_issue1_2024/04-Exploring-Luxury-Hotel-Consumption-Values-Attitudes-and-Revisit-Intention-in-the-Post-Pandemic-Era.pdf
spellingShingle Ng, Siew Imm
Yao, Yue
Kamal Basha, Norazlyn
Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era
title Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era
title_full Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era
title_fullStr Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era
title_full_unstemmed Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era
title_short Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era
title_sort exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era
url http://psasir.upm.edu.my/id/eprint/119209/
http://psasir.upm.edu.my/id/eprint/119209/
http://psasir.upm.edu.my/id/eprint/119209/1/119209.pdf