Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics
Human attempts to understand the factors involved in aesthetic preferences have a long history, extending from pure art to product aesthetics. Adopting the Unified Model of Aesthetics (UMA), this study simultaneously investigates the effects of opposing factors on stimulus aesthetic preferences from...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
SAGE Publications Inc.
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119182/ |
| _version_ | 1848867896660328448 |
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| author | Ma, Jun Yahaya, Mohd Faiz Tai, Lichen Whitfield, Allan Barron, Deirdre |
| author_facet | Ma, Jun Yahaya, Mohd Faiz Tai, Lichen Whitfield, Allan Barron, Deirdre |
| author_sort | Ma, Jun |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Human attempts to understand the factors involved in aesthetic preferences have a long history, extending from pure art to product aesthetics. Adopting the Unified Model of Aesthetics (UMA), this study simultaneously investigates the effects of opposing factors on stimulus aesthetic preferences from three levels: perceptual, cognitive, and social. The study used smartwatches as stimuli and was conducted on a 7-point Likert scale with 203 participants from China. The results are precise: the higher the contributions of unity at the perceptual level, typicality at the cognitive level, and connectedness at the social level, the higher the aesthetic preference. On the other hand, when the UMA model simultaneously measures the influence intensity of opposing factors, the cognitive level has the most significant influence, followed by the perceptual level, and the social level has the lowest impact. This research will provide product designers with theoretical guidance and design directions for future wearable devices. |
| first_indexed | 2025-11-15T14:43:47Z |
| format | Article |
| id | upm-119182 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:43:47Z |
| publishDate | 2025 |
| publisher | SAGE Publications Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1191822025-08-07T03:36:58Z http://psasir.upm.edu.my/id/eprint/119182/ Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics Ma, Jun Yahaya, Mohd Faiz Tai, Lichen Whitfield, Allan Barron, Deirdre Human attempts to understand the factors involved in aesthetic preferences have a long history, extending from pure art to product aesthetics. Adopting the Unified Model of Aesthetics (UMA), this study simultaneously investigates the effects of opposing factors on stimulus aesthetic preferences from three levels: perceptual, cognitive, and social. The study used smartwatches as stimuli and was conducted on a 7-point Likert scale with 203 participants from China. The results are precise: the higher the contributions of unity at the perceptual level, typicality at the cognitive level, and connectedness at the social level, the higher the aesthetic preference. On the other hand, when the UMA model simultaneously measures the influence intensity of opposing factors, the cognitive level has the most significant influence, followed by the perceptual level, and the social level has the lowest impact. This research will provide product designers with theoretical guidance and design directions for future wearable devices. SAGE Publications Inc. 2025-01 Article PeerReviewed Ma, Jun and Yahaya, Mohd Faiz and Tai, Lichen and Whitfield, Allan and Barron, Deirdre (2025) Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics. Empirical Studies of the Arts, 43 (2). pp. 1051-1069. ISSN 0276-2374; eISSN: 1541-4493 https://journals.sagepub.com/doi/10.1177/02762374241309880 10.1177/02762374241309880 |
| spellingShingle | Ma, Jun Yahaya, Mohd Faiz Tai, Lichen Whitfield, Allan Barron, Deirdre Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics |
| title | Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics |
| title_full | Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics |
| title_fullStr | Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics |
| title_full_unstemmed | Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics |
| title_short | Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics |
| title_sort | exploring smartwatch aesthetic preferences through the unified model of aesthetics |
| url | http://psasir.upm.edu.my/id/eprint/119182/ http://psasir.upm.edu.my/id/eprint/119182/ http://psasir.upm.edu.my/id/eprint/119182/ |