Exploring smartwatch aesthetic preferences through the Unified Model of Aesthetics

Human attempts to understand the factors involved in aesthetic preferences have a long history, extending from pure art to product aesthetics. Adopting the Unified Model of Aesthetics (UMA), this study simultaneously investigates the effects of opposing factors on stimulus aesthetic preferences from...

Full description

Bibliographic Details
Main Authors: Ma, Jun, Yahaya, Mohd Faiz, Tai, Lichen, Whitfield, Allan, Barron, Deirdre
Format: Article
Published: SAGE Publications Inc. 2025
Online Access:http://psasir.upm.edu.my/id/eprint/119182/