Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention

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Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention

Purpose: By integrating the Uses and Gratifications Theory and Flow Theory, this research seeks to untwine the veiled effects of interactive commerce enhancements (ICEs), specifically haptic imagery and social presence, in promoting user immersion and sustaining social commerce (SC) users' usag...

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Bibliographic Details
Main Authors:	Chong, Sin Er, Ng, Siew Imm, Basha, Norazlyn Kamal, Lim, Xin Jean, Ahmad Ghazali, Amir Hamzah, Sadeq, Buraq Musa, Akter, Amaily, Rahman, Ekhlasur
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/119147/ http://psasir.upm.edu.my/id/eprint/119147/1/119147.pdf

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