Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention
Purpose: By integrating the Uses and Gratifications Theory and Flow Theory, this research seeks to untwine the veiled effects of interactive commerce enhancements (ICEs), specifically haptic imagery and social presence, in promoting user immersion and sustaining social commerce (SC) users' usag...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119147/ http://psasir.upm.edu.my/id/eprint/119147/1/119147.pdf |