Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention
Purpose: By integrating the Uses and Gratifications Theory and Flow Theory, this research seeks to untwine the veiled effects of interactive commerce enhancements (ICEs), specifically haptic imagery and social presence, in promoting user immersion and sustaining social commerce (SC) users' usag...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119147/ http://psasir.upm.edu.my/id/eprint/119147/1/119147.pdf |
| _version_ | 1848867886786936832 |
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| author | Chong, Sin Er Ng, Siew Imm Basha, Norazlyn Kamal Lim, Xin Jean Ahmad Ghazali, Amir Hamzah Sadeq, Buraq Musa Akter, Amaily Rahman, Ekhlasur |
| author_facet | Chong, Sin Er Ng, Siew Imm Basha, Norazlyn Kamal Lim, Xin Jean Ahmad Ghazali, Amir Hamzah Sadeq, Buraq Musa Akter, Amaily Rahman, Ekhlasur |
| author_sort | Chong, Sin Er |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Purpose: By integrating the Uses and Gratifications Theory and Flow Theory, this research seeks to untwine the veiled effects of interactive commerce enhancements (ICEs), specifically haptic imagery and social presence, in promoting user immersion and sustaining social commerce (SC) users' usage intention, considering the moderating role of autotelic personality. Design/methodology/approach: The research utilized purposive sampling of Malaysian SC app users with recent transactions. A dual-source data collection approach, encompassing offline and online channels, was employed to ensure a broad and diverse respondent pool. Partial least squares–structural equation modeling was chosen for its adeptness in analyzing complex relationships in predictive studies. Findings: The findings revealed the significant positive effects of haptic imagery and social presence on user immersion and continuance intention within SC apps. Social presence and immersion were found to mediate the proposed paths. Additionally, autotelic personality traits were identified as moderators, influencing the strength of these relationships. Originality/value: This research makes a unique contribution by addressing critical gaps in SC environments, extending the concept of ICEs, understanding the impacts of underlying mediators and pioneering the examination of autotelic personality traits' moderating effects. It introduces a fresh perspective on how individual differences impact user engagement. This groundbreaking study benefits social media and interactive marketing literature by comprehensively understanding how ICEs elevate SC, fostering innovation and heightened engagement. |
| first_indexed | 2025-11-15T14:43:37Z |
| format | Article |
| id | upm-119147 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:43:37Z |
| publishDate | 2024 |
| publisher | Emerald Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1191472025-08-06T08:27:19Z http://psasir.upm.edu.my/id/eprint/119147/ Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention Chong, Sin Er Ng, Siew Imm Basha, Norazlyn Kamal Lim, Xin Jean Ahmad Ghazali, Amir Hamzah Sadeq, Buraq Musa Akter, Amaily Rahman, Ekhlasur Purpose: By integrating the Uses and Gratifications Theory and Flow Theory, this research seeks to untwine the veiled effects of interactive commerce enhancements (ICEs), specifically haptic imagery and social presence, in promoting user immersion and sustaining social commerce (SC) users' usage intention, considering the moderating role of autotelic personality. Design/methodology/approach: The research utilized purposive sampling of Malaysian SC app users with recent transactions. A dual-source data collection approach, encompassing offline and online channels, was employed to ensure a broad and diverse respondent pool. Partial least squares–structural equation modeling was chosen for its adeptness in analyzing complex relationships in predictive studies. Findings: The findings revealed the significant positive effects of haptic imagery and social presence on user immersion and continuance intention within SC apps. Social presence and immersion were found to mediate the proposed paths. Additionally, autotelic personality traits were identified as moderators, influencing the strength of these relationships. Originality/value: This research makes a unique contribution by addressing critical gaps in SC environments, extending the concept of ICEs, understanding the impacts of underlying mediators and pioneering the examination of autotelic personality traits' moderating effects. It introduces a fresh perspective on how individual differences impact user engagement. This groundbreaking study benefits social media and interactive marketing literature by comprehensively understanding how ICEs elevate SC, fostering innovation and heightened engagement. Emerald Publishing 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/119147/1/119147.pdf Chong, Sin Er and Ng, Siew Imm and Basha, Norazlyn Kamal and Lim, Xin Jean and Ahmad Ghazali, Amir Hamzah and Sadeq, Buraq Musa and Akter, Amaily and Rahman, Ekhlasur (2024) Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention. Journal of Research in Interactive Marketing, 18 (5). pp. 865-899. ISSN 2040-7122 https://www.emerald.com/jrim/article/18/5/865/1237829/Social-commerce-in-the-social-media-age 10.1108/JRIM-01-2024-0047 |
| spellingShingle | Chong, Sin Er Ng, Siew Imm Basha, Norazlyn Kamal Lim, Xin Jean Ahmad Ghazali, Amir Hamzah Sadeq, Buraq Musa Akter, Amaily Rahman, Ekhlasur Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention |
| title | Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention |
| title_full | Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention |
| title_fullStr | Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention |
| title_full_unstemmed | Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention |
| title_short | Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention |
| title_sort | social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention |
| url | http://psasir.upm.edu.my/id/eprint/119147/ http://psasir.upm.edu.my/id/eprint/119147/ http://psasir.upm.edu.my/id/eprint/119147/ http://psasir.upm.edu.my/id/eprint/119147/1/119147.pdf |