Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape
The achievements of Malaysian fashion designers have been fraught with success and failure. The intense competition in the fashion industry is one of the main obstacles for fashion designers who decide to venture into fashion entrepreneurship.This study seeks to understand what additional skills are...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118992/ http://psasir.upm.edu.my/id/eprint/118992/1/118992.pdf |
| _version_ | 1848867843254255616 |
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| author | Kamarulzaman, Zulina Shaari, Nazlina |
| author_facet | Kamarulzaman, Zulina Shaari, Nazlina |
| author_sort | Kamarulzaman, Zulina |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The achievements of Malaysian fashion designers have been fraught with success and failure. The intense competition in the fashion industry is one of the main obstacles for fashion designers who decide to venture into fashion entrepreneurship.This study seeks to understand what additional skills are necessary and how to face the challenges they encounter. The respondents in this study were fashion design entrepreneurs who participated in group discussions, and fashion experts who were interviewed. Throughout the entirety of the process of data collecting, a collection of standardised questionnaires was utilised in focus group discussions. As a consequence of the findings of the study, they are faced with the challenge of overcoming a variety of deficiencies, some of which include inadequate business management, inadequate financial management, inadequate management of human resources, and other deficiencies. Based on the findings, fashion experts who participated in this study have provided advice. As a result, this study can provide fashion design entrepreneurs with preventative business continuity and sustainability measures. |
| first_indexed | 2025-11-15T14:42:56Z |
| format | Article |
| id | upm-118992 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:42:56Z |
| publishDate | 2024 |
| publisher | UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1189922025-08-01T01:44:51Z http://psasir.upm.edu.my/id/eprint/118992/ Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape Kamarulzaman, Zulina Shaari, Nazlina The achievements of Malaysian fashion designers have been fraught with success and failure. The intense competition in the fashion industry is one of the main obstacles for fashion designers who decide to venture into fashion entrepreneurship.This study seeks to understand what additional skills are necessary and how to face the challenges they encounter. The respondents in this study were fashion design entrepreneurs who participated in group discussions, and fashion experts who were interviewed. Throughout the entirety of the process of data collecting, a collection of standardised questionnaires was utilised in focus group discussions. As a consequence of the findings of the study, they are faced with the challenge of overcoming a variety of deficiencies, some of which include inadequate business management, inadequate financial management, inadequate management of human resources, and other deficiencies. Based on the findings, fashion experts who participated in this study have provided advice. As a result, this study can provide fashion design entrepreneurs with preventative business continuity and sustainability measures. UiTM Press 2024 Article PeerReviewed text en cc_by_nc_nd_4 http://psasir.upm.edu.my/id/eprint/118992/1/118992.pdf Kamarulzaman, Zulina and Shaari, Nazlina (2024) Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape. International Journal of Art & Design (IJAD), 8 (1). pp. 160-171. ISSN eISSN:2710-5776 https://journal.uitm.edu.my/ojs/index.php/IJAD/article/view/1534 10.24191/ijad.v8i1.1534 |
| spellingShingle | Kamarulzaman, Zulina Shaari, Nazlina Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape |
| title | Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape |
| title_full | Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape |
| title_fullStr | Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape |
| title_full_unstemmed | Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape |
| title_short | Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape |
| title_sort | establishing fashion design entrepreneurs’ management competency in the malaysian fashion landscape |
| url | http://psasir.upm.edu.my/id/eprint/118992/ http://psasir.upm.edu.my/id/eprint/118992/ http://psasir.upm.edu.my/id/eprint/118992/ http://psasir.upm.edu.my/id/eprint/118992/1/118992.pdf |