Establishing fashion design entrepreneurs’ management competency in the Malaysian fashion landscape

The achievements of Malaysian fashion designers have been fraught with success and failure. The intense competition in the fashion industry is one of the main obstacles for fashion designers who decide to venture into fashion entrepreneurship.This study seeks to understand what additional skills are...

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Bibliographic Details
Main Authors: Kamarulzaman, Zulina, Shaari, Nazlina
Format: Article
Language:English
Published: UiTM Press 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118992/
http://psasir.upm.edu.my/id/eprint/118992/1/118992.pdf