Click, shop, slay: analyzing the influence of digital marketing on youth's fashion brands in Malaysia

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Click, shop, slay: analyzing the influence of digital marketing on youth's fashion brands in Malaysia

Anticipated growth in internet usage among Malaysians is projected to reach 1.9 million users, reflecting a 5.68 percent increase between 2023 and 2028. This trend underscores the strategic importance for businesses to establish a presence on social networking sites to leverage digital marketing for...

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Bibliographic Details
Main Authors:	Hassan, Mohammad Mujaheed, Haris Fadzilah, Asmaul Husna, Roger, Jessie Paige, Ismail, Mohammad Naim, Chan, Tak Jie, Abu Bakar, Nur Fardilla, Ramdzan Ali, Al Amirul Eimer
Format:	Article
Language:	English
Published:	Kuram ve uygulamada eğitim yönetimi 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/118868/ http://psasir.upm.edu.my/id/eprint/118868/1/118868.pdf

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