Click, shop, slay: analyzing the influence of digital marketing on youth's fashion brands in Malaysia
Anticipated growth in internet usage among Malaysians is projected to reach 1.9 million users, reflecting a 5.68 percent increase between 2023 and 2028. This trend underscores the strategic importance for businesses to establish a presence on social networking sites to leverage digital marketing for...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kuram ve uygulamada eğitim yönetimi
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118868/ http://psasir.upm.edu.my/id/eprint/118868/1/118868.pdf |