Unveiling the power of TikTok: exploring consumer purchase intentions in the post COVID-19 pandemic in Malaysia

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Unveiling the power of TikTok: exploring consumer purchase intentions in the post COVID-19 pandemic in Malaysia

Despite the growing significance of Tik-Tok as a platform for advertising and entertainment, there is a lack of comprehensive research on how Tik Tok advertising content, particularly considering influencer credibility and sales promotion, influences consumers' purchase intentions in Malaysia a...

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Bibliographic Details
Main Authors:	Hassan, Mohammad Mujaheed, Haris Fadzilah, Asmaul Husna, Goh, Bin Wei, Abu Bakar, Nur Fardilla Nadia, Tak, Jie Chan, Ismail, Mohammad Naim, Abdullah, Mohammad
Format:	Article
Language:	English
Published:	Zhongguo Hangtian Gongye Zonggongsi 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/118797/ http://psasir.upm.edu.my/id/eprint/118797/1/118797.pdf

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